Corporate affairs leaders: seize the opportunity to become a corporate NED

Featured in PR Week, 18 March 2024, by David Broome

As our Managing Partner, David Broome, suggests in his PR Week opinion piece, corporate NED roles are finally becoming a more viable addition to the career roadmap of corporate affairs professionals.

Yes, traditionally, the classic corporate NED profile was often an experienced leader from a finance, legal or accounting background. Yet in today’s world of reputational uncertainty, could that natural ability to persuade, influence and shape judgements that’s ingrained in the DNA of many corporate affairs executives give them a real competitive edge?

We certainly think so and it’s why we continue to believe that today’s corporate affairs professionals have much to offer boards.

Corporate affairs leaders: seize the opportunity to become a corporate NED

The importance of public positioning in a world of rollercoaster corporate reputations has elevated corporate affairs leaders in many organisations to that long sought-after status – valued member of the executive team.

Recently, however, many have gone even further, securing a very different seat at the board table – that of non-executive director (NED)…

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