In 2020, we published our landmark report From Executive to Non-Executive Director, a first-of-its-kind look at how senior corporate affairs and communications professionals could – and indeed should – pursue careers as non-executive directors (NEDs). At the time, these appointments were still comparatively rare in our profession. Yet through in-depth case studies and candid interviews, we showed that it was happening. And more importantly, that it needed to happen.

From Executive to Non-Executive Report

Since then, the momentum has continued. We’ve hosted panels in both London and Amsterdam, convening leaders who’ve successfully transitioned to NED roles, and those who are aspiring to. We also published a practical guide to help communications professionals map their pathway to non-executive board roles. The goal has always been the same: to shine a spotlight on our profession and its rightful place in the boardroom.

And now, we’re thrilled to share two more inspiring examples of this trajectory in action.

Celebrating the NED to Watch nominees

Over the past two years, two highly accomplished corporate affairs leaders were nominated for the NED to Watch at the Non-Executive Director Awards, further examples of individuals who have broken through since we published our report and a great recognition for them and our wider industry.

Last year, Dorothy Burwell, currently a Partner at FGS Global, was shortlisted for the award.  She serves as a Non-Executive Director at FTSE250 utility, Pennon Group, and as a Board Director at Post Holdings, Inc., a Fortune 500 company.

Dorothy Burwell, Non-Executive Director, Pennon Group and Board Director, Post Holdings

And this year, Victoria McKenzie-Gould, who has been Corporate Affairs Director at Marks & Spencer since 2019 made the shortlist.  Her governance experience includes serving as a Non-Executive Director at Allwyn UK, contributing to the transition of the National Lottery’s fourth licence.

Victoria McKenzie-Gould, Non-Executive Director, Allwyn UK

Congratulations to both of them who have not only made the leap – but are paving the way for others to follow.

So, what’s changed – and what hasn’t?

When we released our report in 2020, we noted a disconnect between the value senior communications leaders could offer boards and the opportunities actually available to them.

Five years on, the conversation is shifting. Boards today are under more scrutiny than ever before. Reputation, purpose, crisis preparedness, stakeholder trust – these aren’t “nice to haves.” They’re fundamental to board effectiveness. And who better to advise on them than someone who’s spent a career navigating them?

Yet challenges remain. Many boards still default to traditional appointment routes – finance, legal, operations – without fully understanding the strategic value of corporate affairs expertise. This is changing, but slowly. Which is why continued advocacy and visibility are so important.

Practical tips for communications leaders aspiring to a NED role

Based on our updated conversations, panel insights, and real-world case studies, here are five practical actions corporate affairs professionals can take to position themselves for a non-executive career:

Leverage your networks strategically

Personal and professional networks are invaluable when seeking NED opportunities. Many appointments stem from recommendations by former colleagues and industry contacts. Maintaining relationships with those who understand your capabilities can lead to referrals, as initial endorsements.

Gain governance experience through internal and external roles

Seek opportunities within your current organisation to serve on subsidiary or advisory boards. Such roles provide exposure to governance practices and strategic decision-making. Additionally, consider volunteering for trustee positions in charities or non-profits to build your governance credentials or join start-up or privately owned business boards as a stepping stone to future corporate NED roles.

Broaden your skill set beyond communications

Boards seek directors with a comprehensive understanding of business operations. Enhance your financial literacy and strategic acumen to contribute effectively to board discussions. Demonstrating a well-rounded skill set increases your appeal as a NED candidate.

Articulate your value proposition clearly

Develop a compelling narrative that highlights how your expertise in corporate affairs translates to board-level contributions. Emphasise your experience in managing reputation, stakeholder engagement, and navigating complex regulatory environments. Tailor your messaging to align with the specific needs and challenges of the boards you target.

Be proactive and patient in your pursuit

Securing a NED role often requires time and persistence. Begin preparing early by expressing your aspirations to mentors, peers, c-suite leaders and board directors you’ve worked with and executive search professionals. Engage in continuous learning and remain open to wider opportunities outside communications that may serve as stepping stones toward your goal.

A final word

The journey from executive to non-executive may still be less travelled in our profession – but it is no longer uncharted.

The nominations of Dorothy and Victoria are not just personal milestones. They are proof that the tide is turning. Communications leaders are being seen for what they are: critical to strategy, governance, and reputation stewardship.

At Broome Yasar Partnership, we remain committed to championing this shift. And we will continue to spotlight the stories, insights, and individuals who are forging new paths to the boardroom.