Stand Out or Stand Aside: The Power of Personal Branding
When most corporate affairs and investor relations leaders are asked how they would describe their professional self, almost instinctively they will defer to their job title. Director of Investor Relations. Chief Communications Officer. Head of Media Relations. Company Secretary. But aren’t they missing something which is so much more than that? In today’s competitive career landscape, having a strong personal brand – or at least an awareness of what your brand is – is critical.